Membership
Analysis and Strategies
Treat Members Like Customers!
Golf club board members, bankers, and partnership investors are not likely experienced golf course business people. With all their best intentions and efforts, the road to the eleventh hour is almost guaranteed without our kind of experience involved in operations. Every so often, a golf club needs a jolt of reality to get back on track. Sometimes the way back is so simple!
A golf club membership list is a customer list. Collectively, the membership will respond to their club as they will toward any business they might patronize. There are member management strategies that have shown to be successful in improving member participation and growth. It's still all about business.
In simple terms, you do business where you feel you receive value.
We have ways to recover member loyalty and participation that can build on itself toward a full roster. These are principles we have observed successfully for almost fifty years.
Call: 941.739.3990.
The membership at private or semi-private clubs will always develop habits that can be defined and studied. Some are good, some are not. Here's a case study (one of mine):
"I was reviewing a private golf club and learned what brands of beer they sold. Later on the course I noticed empty beer cans in waste pails that were not brands sold in the clubhouse (yes, I look for that stuff). I found a golf club in financial trouble while members were bringing their own beer onto the golf course. I later learned this 'habit' has been common for years at this club. Astoundingly, I observed the men's club treasurer with a can of the imported brand of beer in the cup holder of his golf cart!"
Turnover tells a lot about a membership. We look at membership turnover and after adjusting for natural attrition, we look for reasons and trends that might identify why the exchange is greater than normal.
Is there a solution at your club? We have strategies to recapture loyalty, participation and membership growth.
Call: 941.739.3990.